Young Patrons Guild Efforts Focus on Health Friday September 12, 2014 To download a pdf of this news release, please click here. Edgewood, KY—There is a new bridge in Greater Cincinnati. However, this one is not made of steel and concrete. It is young professionals connecting generosity with their vision, community commitment and social network interests. In 2013, Craig Carlson, a new banker to the area, organized more than 20 young professionals to form the Young Patrons Guild (YPG). The Guild is comprised of young professionals who work and live in the Greater Cincinnati region. The social organization was created to raise funds and address key healthcare issues being pursued by St. Elizabeth Healthcare. “We don’t want to just write a check for a great cause. The Young Patrons Guild wants to merge social networking and deeper engagement in the cause as well,” Craig Carlson said. Carlson brought this idea to Greater Cincinnati from Nashville, Tennessee where he was one of the founders of a similar young professionals’ organization, working with the Monroe Carell Jr. Children’s Hospital at Vanderbilt. “Young leaders are interested in leadership opportunities and being engaged to actively address social problems in our community,” Carlson noted. “St. Elizabeth Foundation shared that same interest and Young Patrons Group was formed. The Vice Chair of the Foundation, Dan Groneck, was instrumental in our development.” Young professional giving circles are developing in the United States and there is a growing call for not-for-profits to adapt to this trend. In the Stanford Social Innovation Review published in July 2014, Kathleen Kelly Janus called for foundations in the United States to offer a wider range of opportunities for Millennials (individuals born between 1982 and 2004). She cited the generational differences and the growing need for foundations to offer a meaningful way for the younger generations to change the world. Janus found that Millennials are “pioneers of social networks for social change” who are interested in various channels for engagement, social networks, and multiple issues which are interconnected. “The Young Patrons Guild has developed at a critical time to help make it possible to create a difference for children through a new heart-healthy program, Hearts That Rock,” Dan Groneck admitted. Groneck’s foundation role is focused upon the creation of new foundation member relationships with an emphasis upon younger members. “It is exciting to see how YPG is collaborating to make a difference. These members offer ideas and enthusiasm which make a difference. The YPG members approach activism in different ways than older donors.” Each member of the Young Patrons Guild commits to raising $1,000 annually from social events, employer contributions and their own personal gifts. One such social event is to be held on September 18 at Oriental Wok in Ft. Mitchell. The after-hours event will raise funds for a cause while creating an opportunity for social networking. The event has also gained the interest of several organizations who have supplied some goods. The Young Patrons Guild originally expected to raise more than $20,000 for Hearts That Rock.